Sponsoring Brands
Circula
FWB
Laco
RZE
Vandaag
Brew
Participating Brands
Click on logo for more information
AIS
Bage a Soner
Bavarian
Brew
Circula
Davosa
Dekla
Delbana
Delma
Elka
Epos
Etien
Findeisen
FWB
Formex
Gavox
Guinand
Hanhart
Havaan Tuvali
Heinrich
Jurmo
Keiser
Laco
Loee
March LA.B
MP Shop
NMI
RZE
Sherpa
Sphaera
Subdelta
SWC
Timeless
Vandaag
WB
XIIVI
Zealande
Karl Ickler founded the Ickler family business in 1924. Today the company is managed by Lisa Ickler, the fourth generation of the family.
These days, Archimede manufactures premier quality watches, made to the highest quality standards: Made in Germany. In 2003, the first Archimede models were brought to market. Offering exceptional quality at an affordable price point, it soon became clear that the Archimede model watches will be very successful. Almost every part of an Archimede watch is developed and manufactured in-house: Design, Construction, Prototyping, Parts, Production, Surface finishing/treatment, Laser engraving, assembly, and quality control.
These days, Archimede manufactures premier quality watches, made to the highest quality standards: Made in Germany. In 2003, the first Archimede models were brought to market. Offering exceptional quality at an affordable price point, it soon became clear that the Archimede model watches will be very successful. Almost every part of an Archimede watch is developed and manufactured in-house: Design, Construction, Prototyping, Parts, Production, Surface finishing/treatment, Laser engraving, assembly, and quality control.
BWG Bavarian watch produces high quality watches for everyone with the special spirit of Bavaria. Most manufacturers are in a radius of 300 km around Munich, even the paper used for our packaging comes from Bavaria. Our watches are German made with a Swiss heart. Our watches are produced in Germany and Switzerland, the design and the construction are made in Munich, Bavaria and your watch will be sent to you from Straubing, Bavaria. Robust and suitable for everyday use, the best materials and manufacturing plus awarded design make these watches stand out from the crowd.
The Brew watch collection is designed to celebrate and capture enjoyable coffee experiences. The brand’s Founder and Designer, Jonathan Farrer, draws inspiration from industrial espresso machines, which feature a special blend of warm contrasting colors and a variety of brushing effects. This combination of colors and textures help to emphasize every component that is used to create this beautiful timepiece. Similar to an espresso machine, Brew timepieces express their own industrial nature with unique vented aesthetics seen on the sides, caseback, and crown.
Three generations making authentic mechanical tool watches in Germany, since 1955.
Rooted in Pforzheim, one of Germany’s oldest horological centers, Circula is a family-owned brand producing distinctive looking, accurate, and reliable tool watches for more than 60 years.
The current collection oscillates between new designs of classical tool watches and modern re-interpretations of past Circula references. Circula creates watches that are sturdy and perfectly suited for all your adventures, both on and off-land.
The current collection oscillates between new designs of classical tool watches and modern re-interpretations of past Circula references. Circula creates watches that are sturdy and perfectly suited for all your adventures, both on and off-land.
Despite its long history in watchmaking since the 1800’s, the Davosa brand was born in 1993. This was the year in which the Swiss Hasler family joined forces with Friedrich-Wilhelm Bohle, a German entrepreneur who had been a successful watch distributor since the 1960s. It was a meeting of like minds from the start: both Friedrich-Wilhelm Bohle and his Swiss business partners were passionate about mechanical watches. Today the Davosa brand offers a wide range of styles to choose from, including classic and sporty designs, there is a watch to suit any taste and occasion.
Dekla is a Stuttgart based watch brand, known for manufacturing affordable mechanical watches. Dekla watches are equipped with fine Swiss movements and made with in-house produced case, dial and hands. Presently, the product range of the brand includes pilot’s collection, tactical watches, marine collection, and recently added Bauhaus series.
Watch enthusiast Carlo Aiello is behind the young brand Dumoreau, founded in California in 2021. Carlo made it his goal to design affordable luxury watches in America that everyone would enjoy wearing. And apparently he is succeeding in his goal, as only his second model, with reference DM02, was nominated for the GPHG Horology Award this year.
Carlo, in addition to being a watch collector, is also a world-renowned architect, winner of the Red Dot Award, Good Design Award and ICFF Award, and whose works form the permanent collection of the Chicago Museum of Architecture and Design and the San Francisco Museum of Craft and Design.
Carlo, in addition to being a watch collector, is also a world-renowned architect, winner of the Red Dot Award, Good Design Award and ICFF Award, and whose works form the permanent collection of the Chicago Museum of Architecture and Design and the San Francisco Museum of Craft and Design.
The history of the Elka brand began in 1913, when Edouard Louis Kiek and his brother-in-law founded a watch workshop in Amsterdam, later known as the ELKA brand (it was created by combining the first letters of the founder's name and the location of the company's headquarters), in which they began to manufacture their own watches. In 1949, the company expanded to the Swiss market. The successful expansion of the company was interrupted in the 1970s by the so-called quartz crisis, and the brand as such disappeared from the market. In 2022, the brand's new owner, the matador of the watch industry, Mr. Hakim El Kadiri, who (without any relation to the brand back then) was already nicknamed Elka as a small boy, decided to build on its ancient glory in 2022. Under his leadership, several new models were created, inspired with the design by some of the original models of the brands. That this is a successful step is evidenced by the positive responses to his watches from both the professional public and the customers themselves.
The roots of the Epos Company date back to 1925. In that year, James Aubert founded the watch company James Aubert SA in the Vallée de Joux, well known as the center of the mechanical watch world. Epos offers high-quality mechanical watches with interesting functions but still at an affordable price. The heart of each Epos watch is its mechanical movement. The basic mechanisms come from renowned Swiss manufacturers, which are then transformed by the Epos watchmakers, who add special functions and stunning decorations. The new creations are mostly manufactured in-house.
All Findeisen watches are designed, developed and assembled in a small factory in the old town of Nuremberg. Only Swiss or German automatic movements, the best stainless steel, sapphire crystals and high quality applied dials are used within their watches. The symbiosis of these factors, combined with excellent workmanship, guarantees a timepiece of the highest quality.
Bauhaus watches with a twist.
FineWatchesBerlin represents the distillation of the practical insights and aesthetic sense of Mia and Wilfried Liefer. A Daughter-Father team with decades of experience in the watch and jewelry business in Berlin. In 2019 their long kept dream came true, FineWatchesBerlin presented first automatic watch collection. In unique interpretation of the classic Bauhaus watch, you’ll discover many subtle design details to appreciate throughout your busy day, gentle reminders of how precious you and your time really are.
FineWatchesBerlin represents the distillation of the practical insights and aesthetic sense of Mia and Wilfried Liefer. A Daughter-Father team with decades of experience in the watch and jewelry business in Berlin. In 2019 their long kept dream came true, FineWatchesBerlin presented first automatic watch collection. In unique interpretation of the classic Bauhaus watch, you’ll discover many subtle design details to appreciate throughout your busy day, gentle reminders of how precious you and your time really are.
Formex is a Swiss-based family-owned-and-operated boutique watch manufacturer at the intersection of breakthrough engineering and unique design. The brand owner’s deep involvement in the development and production of each elaborate watch component, explains the purpose-built features and choice of materials that provide Formex watches with unparalleled functionality, comfort, and durability.
Besides the patented case suspension system, Formex is a pioneer in gradual micro-adjusting clasp systems, available in all Formex bracelets and straps. Each model features a toolless quick-release system making the changing of a strap or even a bezel possible in seconds. Every Formex product is built to be worn and enjoyed as an everyday timepiece, featuring Chronometer grade mechanical accuracy with one of the thinnest and lightest cases in the sports watch category.
Besides the patented case suspension system, Formex is a pioneer in gradual micro-adjusting clasp systems, available in all Formex bracelets and straps. Each model features a toolless quick-release system making the changing of a strap or even a bezel possible in seconds. Every Formex product is built to be worn and enjoyed as an everyday timepiece, featuring Chronometer grade mechanical accuracy with one of the thinnest and lightest cases in the sports watch category.
Created in 2011 by Michael Happé, the grandson of one of the legendary Flying Tigers, Gavox is a novel Belgian brand of high-performance timepieces designed and manufactured for professionals. In 2014, Gavox officially became watchmaker for the 15th Wing and the 350 Squadron, two Belgian air force squadrons. Now Gavox make watches for 14 Squadrons with over 500 pilots wearing their watch in flight. The Gavox collections take cues from instruments of exploration and offer various functions such as: chronograph, 24 hour time, mission timer, multiple time zone and perpetual calendar.
Hanhart is a German watch manufacturer founded in 1882 by the watchmaker Johanner A. Hanhart. Since its inception, the company has specialized in the production of pilot's watches. Hanhart is known for its rugged and reliable watches, and its watches are popular among pilots, adventurers and others who need a watch that can withstand the harsh conditions. Currently Hanhart is also the largest manufacturer of mechanical stopwatches in the world.
Started in 2016, Havaan Tuvali was created by Eric Yeh, a watch enthusiast who took apprenticeship to learn watch repairing for years before venturing into the watchmaking world. While most microbrands would outsource and have factories make and assemble the watches, each and every Havaan Tuvali watch is handmade, assembled and regulated by the owner himself.
The brand name, Havaan Tuvali, originated from the Taiwanese aboriginal Burun tribe language meaning “The deer’s sunset”. The ancient Burun people believed that at sundown, when the deer came out from the forest to browse for food and water, that’s the time for the people to finish up their day of work, in some ways, it is also how they tell time.
The brand name, Havaan Tuvali, originated from the Taiwanese aboriginal Burun tribe language meaning “The deer’s sunset”. The ancient Burun people believed that at sundown, when the deer came out from the forest to browse for food and water, that’s the time for the people to finish up their day of work, in some ways, it is also how they tell time.
VINTAGE WATCHES NEWLY DEFINED
The watches of the 1970s have produced the most original watches of today. Heinrich is a German watch brand which was founded in 2020 by watch enthusiast Wolfgang Heinrich. The brand vision is to restore this originality and reinvent the unique and unconventional design era.
The watches of the 1970s have produced the most original watches of today. Heinrich is a German watch brand which was founded in 2020 by watch enthusiast Wolfgang Heinrich. The brand vision is to restore this originality and reinvent the unique and unconventional design era.
JURMO WATCHES is a Finnish manufacturer of luxury mechanical timepieces. The brand epitomizes Finnish DNA, from design features to in-house craftsmanship. Jurmo timepieces are highly customizable, for those daring.
The watches are driven by dependable Swiss mechanical ETA movements. Complemented with meticulously finished cases and intricate details, our timepieces offer true quality without the excessive price tag. All pieces are designed, modified, assembled and customized in-house at the Jurmo workshop in Helsinki, Finland.
The brand name originates from a special island in the outskirts of the Finnish Archipelago - Jurmo. The eventful history and unique geographical features of the Island have served as inspiration for the collections. From history to present, the watches can now be utilized by the modern explorer - taking on any adventure on land, sea or in the sky.
The watches are driven by dependable Swiss mechanical ETA movements. Complemented with meticulously finished cases and intricate details, our timepieces offer true quality without the excessive price tag. All pieces are designed, modified, assembled and customized in-house at the Jurmo workshop in Helsinki, Finland.
The brand name originates from a special island in the outskirts of the Finnish Archipelago - Jurmo. The eventful history and unique geographical features of the Island have served as inspiration for the collections. From history to present, the watches can now be utilized by the modern explorer - taking on any adventure on land, sea or in the sky.
Kieser Design is an exclusive watchmaker based in Frankfurt am Main, known for creating personalized and progressive watch designs. With a lot of handwork and attention to detail, individual timepieces are created in their workshop in Frankfurt's Ostend. Matthias Kieser produces in limited quantities and manufactures his watches exclusively on pre-order. Kieser Design's partners and suppliers are the best in their field and are all based in Germany, Austria and Switzerland.
Laco Uhrenmanufaktur is a German watch company with a long history of producing high-quality timepieces. The company is best known for its aviation-inspired designs, which are made with precision and attention to detail. Laco watches offer a wide range of styles, from classic pilot watches to modern navy watches. The watches are perfect for anyone who appreciates quality craftsmanship and timeless design.
Love. Originality. Emotion. Elegance.
Four words that characterize the new gold jewelry brand LOEE. Handmade in the Czech Republic and in addition to its own designs, the brand focuses mainly on high quality workmanship. Experienced master goldsmiths with more than thirty years of experience take care of the production.
Four words that characterize the new gold jewelry brand LOEE. Handmade in the Czech Republic and in addition to its own designs, the brand focuses mainly on high quality workmanship. Experienced master goldsmiths with more than thirty years of experience take care of the production.
Micro Praha Shop is your one-stop destination for all your watch accessory needs! We are a passionate team of watch enthusiasts who have come together to bring you our favorite selection of watch winders, watch stands, books, t-shirts, and kids time learning toys. Whether you're looking for the perfect accessory for your watch or seeking a unique gift for a watch enthusiast in your life, we have something for everyone.
The name “Nordic Marine Instruments” is an amalgam of the founder, Mick Jørgensen’s native Danish culture and his passion for high-end everyday tool watches. NMI was created for those who have an affinity for design and proportions, as well as an appreciation for fine materials and craftsmanship. From a visual perspective, NMI’s collections are infused with purposeful sobriety and solid construction that are exemplified in the use of the best materials and in the observance of the highest manufacturing standards.
RZE watches are a blend of Japanese reliability and German durability, made from titanium. The brand was founded by Travis Tan, a long-haul commercial pilot who was fascinated by how things worked. His travels have influenced the design language of RZE watches, which are designed to be functional and stylish.
The Swiss brand Sequent stands behind the concept of a smart watch that you don't need to charge, because it gets its energy thanks to your movement. In addition to the time indicator, the watch features as a so-called sports tracker funtion and provides data from measurements of many important vital functions, which are recorded on your mobile phone via dedictaed app.
Sherpa Watches is a company that creates timepieces with stories. Their watches are handcrafted by German and Swiss watchmakers, case manufacturers, dial creators, and mechanical engineers. The company's love for iconic watches that explored oceans and conquered Mount Everest in the 1950s is reflected in every detail. The company is dedicated to bringing back the most legendary watch models. Sherpa Watches pays tribute to the achievements of the original Enicar S.A. brand that conquered the watch world during the golden age of tool watches. At the same time, they honor the humble Sherpa people that inspired the Swiss pioneers in naming their most ambitious model line from 1956 on.
Sphaera Watch Co. is an independent watchmaking Atelier located in Salzburg, Austria. The brand was launched in 2023 by two watch enthusiasts, Daniel and Martin, with an industrial machinery and watchmaking background. They take a hands-on approach to watchmaking. Instead of outsourcing production to factories, they design, hand-finish, assemble, and regulate each and every Sphaera watch themselves. They produce most of the parts in-house, except for the Swiss Made movements. This allows them to produce in small batches, reducing wastage of resources, raw materials, and energy. With a focus on quality over quantity, they create finely crafted timepieces and unique designs that stand the test of time.
Subdelta was born out of a passion to design and build exceptional instrument watches that are highly authentic, durable and of outstanding quality.
Mission of Subdelta is to build the best, toughest, and highest quality instrument watches in the world.
Mission of Subdelta is to build the best, toughest, and highest quality instrument watches in the world.
VANDAAG is a young Microbrand that entered the market in 2020, but we have been working in the watch industry already since 2000. In this period, we have offered our experience and networks in Germany, Switzerland and Asia to support our customers in the creation and development of their brands and collections. Supporting other brands is an exciting task, but we also wanted for a longer time already to create an own brand to fit our exact approach for watches into and to form and follow the DNA for years to come.
With VANDAAG we are not trying to fit into a certain price, caliber, or watch-type-category. Our approach is trying to create a watch for the buyer with the potential to become his favorite in their price category. For this reason, we are not shy to use both quartz and automatic calibers. The chosen components are selected carefully to complement the watch to a delightful price/performance package.
With VANDAAG we are not trying to fit into a certain price, caliber, or watch-type-category. Our approach is trying to create a watch for the buyer with the potential to become his favorite in their price category. For this reason, we are not shy to use both quartz and automatic calibers. The chosen components are selected carefully to complement the watch to a delightful price/performance package.
Watchbandit is an e-commerce website based out of Berlin. The online shop specializes in curated collection of Microbrands from minimalist automatic watches to sophisticated mechanical watches. Watchbandits is also a popular reseller of watch straps - from handmade Italian vintage leather straps to resistant yet beautiful EULIT perlon straps.
ZEALANDE is a reseller of premium quality rubber straps specially designed to fit many models of watches, including major brands such as Rolex, Tudor, Omega, Tag Heuer, and Seiko. Their Swiss manufactured vulcanized FKM rubber straps perfectly illustrate what a premium bracelet should be: choice of materials, mastery of manufacturing processes and consistent quality. Vulcanized FKM rubber is recognized for its strength, elasticity, and resistance to temperature changes and aging. ZEALANDE also offers premium leather cases and strap changing accessories.
Båge & Söner aims to make the world’s most desirable alarm clocks, inspired by the world of fine watchmaking, using premium materials designed and assembled in Stockholm, Sweden.
The watch company was founded in 1924 by the Gilomen brothers. The Delma brand was founded in early 1933 and very soon began to focus on sports watches.
In 1946, it introduced its first chronograph, followed in 1969 by the first waterproof Periscope model and in 1975 by the Shell Star diving model - both waterproof models remain in the collection to this day despite various innovations.
The Gilomen family managed the company until 1966, when the company was renamed Delma Watch Ltd. Currently, the company still remains a family business managed by Fred Leibundgut and is one of the last independent Swiss watch manufactures.
In 1946, it introduced its first chronograph, followed in 1969 by the first waterproof Periscope model and in 1975 by the Shell Star diving model - both waterproof models remain in the collection to this day despite various innovations.
The Gilomen family managed the company until 1966, when the company was renamed Delma Watch Ltd. Currently, the company still remains a family business managed by Fred Leibundgut and is one of the last independent Swiss watch manufactures.
Etien was found by Tien and the brand was born from a transformative experience at the Fabergé Egg Exhibition in China back in 2016.
Immersed in the intricate details and timeless allure of Fabergé's masterpieces, Tien found inspiration to create something equally enchanting. This pivotal moment ignited a creative spark, driving Tien to embark on a journey to marry traditional craftsmanship with cutting-edge technology.
Tien’s aspiration is to bring forth watches that are not just instruments, but embodiments of refined taste and enduring beauty.
Immersed in the intricate details and timeless allure of Fabergé's masterpieces, Tien found inspiration to create something equally enchanting. This pivotal moment ignited a creative spark, driving Tien to embark on a journey to marry traditional craftsmanship with cutting-edge technology.
Tien’s aspiration is to bring forth watches that are not just instruments, but embodiments of refined taste and enduring beauty.
Designed in Vevey, Switzerland, the "Timeless" watch synthesizes the future seen from the past, and the past seen from the future.
From the industrial revolution to the rationalisation of the early 20th century, through to particle colliders and the machinery of the future. This timepiece plays with curves, textures and depth with powerful shapes and subtle details, with simplicity and complexity.
Our source of inspiration? The Swiss industrial heritage that has made Switzerland's industrial heritage that has made it famous and shaped its pioneering image.
Old locomotives, heavy machinery, industrial tools or even turbines of dams with an emblematic cylindrical shape ... so many achievements that have fed our imagination and guided our aesthetic choices to create this watch.
From the industrial revolution to the rationalisation of the early 20th century, through to particle colliders and the machinery of the future. This timepiece plays with curves, textures and depth with powerful shapes and subtle details, with simplicity and complexity.
Our source of inspiration? The Swiss industrial heritage that has made Switzerland's industrial heritage that has made it famous and shaped its pioneering image.
Old locomotives, heavy machinery, industrial tools or even turbines of dams with an emblematic cylindrical shape ... so many achievements that have fed our imagination and guided our aesthetic choices to create this watch.
XIIVI watches are handmade watches with a Swiss heart, created through the dream of a young man who wanted to own the most unique watch in the world. This watch is of his own construction and design and is sprinkled with his own blood and sweat. The XIIVI watch is a one man nanobrand.
Swiss Made watch cleaning tools for the high demands of watch aficionados, providing a proper solution to give their watch a professional and safe clean regularly at home or wherever else their watch may take them.
The Delbana brand was founded in 1931 by Italian visionary Goliardo Della Balda. It specialized in the production of pocket and wrist watches. The brand's fame spread quickly and the company soon employed more than 100 people. In the 1950s and 1960s, it produced around 100,000 watches a year, often using the sought-after AS 1130 movement.
The production and great popularity of quartz watches in the 1970s also influenced the Delbana brand. It teamed up with watchmaker WEGA and began to focus on affordable quality quartz watches. In 2001, Delbana merged with Delma Watch Ltd, a family-owned company based in Lengnau, Switzerland, and continues to offer classic and sporty men's and women's quartz watches.
In 2017, it launched the Delbana Fiorentino model in memory of the brand's founder, Goliarda Della Balda. It offers women's and men's watch models in both sporty and elegant designs.
The production and great popularity of quartz watches in the 1970s also influenced the Delbana brand. It teamed up with watchmaker WEGA and began to focus on affordable quality quartz watches. In 2001, Delbana merged with Delma Watch Ltd, a family-owned company based in Lengnau, Switzerland, and continues to offer classic and sporty men's and women's quartz watches.
In 2017, it launched the Delbana Fiorentino model in memory of the brand's founder, Goliarda Della Balda. It offers women's and men's watch models in both sporty and elegant designs.
Swiss Watch Company (SWC) was founded in 1996 by Stephen Roemer and got its start making watches for the armed forces and first responders. We produced watches for these organizations until 2008, which is where we began facilitating manufacturing for other watch brands. To this day we still handle the manufacturing for many reputable brands, but our real goal was always to create our own line of watches. In 2018 we launched a successful Kickstarter campaign for our SWC diver and have since delivered watches to happy customers all over the world.
March LA.B is a Made in France luxury timepiece brand rooted in vintage inspiration. Their timepieces are refined in their simplicity and assert the philosophy that less is more. March LA.B automatic watches are equipped with the new La Joux-Perret Caliber providing 68 hours power reserve. The G100 movement is manufactured in Switzerland and is fully assembled by master watchmakers from Besançon. A transparent and efficient process which directly follows the recent recognition of the Franco-Swiss Jura watchmaking know-how by UNESCO.
In 1994, at the age of 80, Helmut Sinn decided to retire, and he sold Sinn watch company to Lothar Schmidt. In 1995 he bought the shares of the Guinand S.A. from the Guinand family, and continued manufacturing mechanical Flieger chronographs, sports chronographs, as well as pocket watches and instrument watches. As Helmut Sinn neared his 100th birthday, he sold Guinand to Dipl.-Ing Matthias Klüh in 2015. Matthias Klüh is a native of Frankfurt, a watch enthusiast, and an engineer by profession.
Matthias focuses on the Guinand tradition of a 150-year-old family enterprise: manufacture of Flieger chronographs in small quantities with quality craftsmanship at a reasonable price. He carries on the legacy of Helmut Sinn with his watch designs and embracing the motto “as perfect as possible, but only as expensive as it is unavoidable”.
Matthias focuses on the Guinand tradition of a 150-year-old family enterprise: manufacture of Flieger chronographs in small quantities with quality craftsmanship at a reasonable price. He carries on the legacy of Helmut Sinn with his watch designs and embracing the motto “as perfect as possible, but only as expensive as it is unavoidable”.
